Luckily, live video hardware and software technology today makes it easy to save a stream as a video file for later use. However, these kinds of publishers still ultimately own the legal rights to the video content and hold the power to add or remove VOD content as they wish. Other platforms, such as YouTube, automatically convert a streamed video into video on demand (VOD) format. A Twitch stream is only available to watch while the streamer is live, for example. In many cases, these live streams are temporary – only existing to watch for a predetermined time period. Live video technology is enabling content creators, businesses, broadcasters, and entertainment companies to reach their target audience and grow their brands like never before.
Live video is everywhere these days – from large-scale entertainment platforms, such as Netflix, Hulu, and Amazon Video, to social media tools like Facebook Live, YouTube, and Periscope.
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